The inaugural presentation of Austria Design Net took place in the course of World Design Capital 2012 in Helsinki. In cooperation with the Austrian Federal Economic Chamber and the ministries (Federal Ministry of Science, Research and Economy and The Arts and Culture Division of the Federal Chancellery of Austria) the new founded initiative presented selected Austrian design in several exhibitions and showcases within the framework of the festival.
The International Design House showcased the Core Exhibition “Everyday Discoveries” of World Design Capital Helsinki 2012 and united all participating countries. Each country was invited to present works of design, illustration and fashion – all related to categories such as “icon”, “invisible”, “gathering”, “imagination”, “innovation” and “tradition reinterpreted” – the latter of which tells about national identity. Austria’s contribution to the Core Exhibition ranged from Thonet’s classic coffeehouse chair “No.14” to EOOS’ “Blue Diversion Toilet”, a revolutionary new sanitary concept for developing countries or remote alpine hideaways. An internationally gathered dining table showcases tableware and seating as experiment combining traditional and contemporary Austrian ways of life.
Icon: No.14 designed by Michael Thonet (remake); Invisible: Achtelglas (drinking glass 1/8l), anonymous design
Gathering: “Pilot” by Patrick Rampelotto & Fritz Pernkopf (manufactured by Quinze & Milan); “Wiener Gemischter Satz” by Polka (manufactured by J.&L. Lobmeyr); “Orbit” by Marco Dessí (manufactured by Augarten Porcelain); “Fina” by Thomas Feichtner (manufactured by Carl Mertens); “Aromapots” & “Kitchenmanagement” by dottings (manufactured by Riess Kelomat); “Reversed Volumes” by mischer’traxler studio
Imagination: “The World of Imagination” – illustrations by Lisbeth Zwerger
Innovation: “Blue Diversion Toilet” by EOOS / Eawag ETH Zurich (granted by Bill & Melinda Gates Foundation)
Tradition Reinterpreted: “Bescherkind” by Susanne Bisovsky
WerkStadt Vienna in Helsinki
The Austrian contribution of VIENNA DESIGN WEEK in cooperation with MAK was presented in a satellite exhibition and showed the rediscovery and vitalisation of local production workshops. The base project was “Passionswege”, which was initiated by the festival founders (Tulga Beyerle, Thomas Geisler, Lilli Hollein) in 2006; it tested the innovative potential – especially knowledge about materials and technology – of manufacturing companies in Vienna by pairing them with selected designers. Hence Tomás Alonso (E), Mark Brown (D), Marco Dessí (I), Philippe Malouin (CDN), Max Lamb (GB), mischer’traxler studio (A), Adrien Rovero (CH) or Maxim Velčovský (CZ) cooperated with traditional businesses such as J. & L. Lobmeyr, Neue Wiener Porzellanmanufaktur Augarten or Wiener Silber Manufactur. Curator Sophie Lovell (GB) and exhibition designers Studio Makkink & Bey (NL) visualized the diversity and sustainability of the resulting projects in a travelling exhibition, which was shown for the first time at World Design Capital 2012 in Helsinki.
An Austrian Day
At the special event “AUSTRIA – Country of the Day (and Night)“, first and foremost, diverse Austrian design was presented. There was a schedule full of events: tours to the Core and Satellite Exhibitions and the official opening of the pop-up exhibition Austrian Design Showcases which was located in a container village in the Suvilahti exhibition zone. During the day “Design Interchange Workshop” took place. The workshop comprised presentations by Austrian design companies and personal B2B meetings with potential clients from Finland. The day closed with the “Austrian Design Nite” party hosted by Austria Design Net in collaboration with Red Bull Music Academy which showcased Austrian music and visual artists and – for the first time – presented the first version of the web portal austriadesign.net – a gateway to Austrian design.
Curators of the Austrian contribution / Core Exhibition: Sophie Lovell (WerkStadt Vienna / Satelitte Exhibition), Thomas Geisler (MAK Vienna) and Severin Filek (designaustria)
Curators of Austrian Day & Austria Design Nite: Alexander Szadeczky (designforum Wien) and Barbara Tscherne (Creative Industries Styria)
Location: Kattilahalli, Suvilahti, Kaasutehtaankatu 1, 00540 Helsinki, Finland